Work · the spec slate

14 ads built for FIXD.

Each of these targets a gap the Adlib pull surfaced or a lane Kimani named on the call. Drafts, not finals: every AI render passes an editor and a creative strategist before it spends a dollar. And every quoted review is a real named review from fixd.com.

Statics scout the persona. Videos scale the winner.
14
spec ads
6
persona lanes
10
format families
0
invented claims
Women drivers 01. Same Car. Three Quotes.
01 · Statistics panel
Same Car. Three Quotes.
Their own winning video script, staticized: $480 vs $1,800 vs $2,400, and the honest one confirmed.
Net-new 02. The Port Shot
02 · Product macro
The Port Shot
25.3% of Tech ads are product-shot-no-copy; FIXD runs zero. This is the gap filled.
Net-new 03. The Data Port
03 · Features callouts
The Data Port
Features/Benefits runs 3.3% vs a 26.3% benchmark. Tech-adopter framing, free-tier claims only.
Core 55+ 04. It's Been Trying To Tell You
04 · Type poster
It's Been Trying To Tell You
Headline format missing from the library entirely; pure type + 3M+ proof.
Women drivers 05. Parking Lot First
05 · IG story UGC
Parking Lot First
The women-expansion lane Kimani flagged, in the native register he asked for.
Used-car 06. The Cleared Code
06 · Handwritten post-it
The Cleared Code
Their used-car video's best claim, as an object ad: a note on a windshield.
Family 07. Six More At Christmas
07 · TikTok native
Six More At Christmas
Brad Kramer's real review, verbatim, as a dad-to-kids protection story.
Core 55+ 08. 3,000,000 Drivers
08 · Social proof wall
3,000,000 Drivers
The scale story: 4.6 App Store, 10,000+ five star reviews, Craig Suplin's $125 math.
Used-car 09. Loose Gas Cap
09 · iMessage over cabin
Loose Gas Cap
Check-engine anxiety resolved in three bubbles; Relief re-aimed at a new persona.
Family 10. The Smallest Thing
10 · Chaotic flat lay
The Smallest Thing
Road-trip belonging; the trunk is for the family, the scanner is for the car.
Women drivers 11. Freaking Easy
11 · Witty quote
Freaking Easy
Sandra Sullivan's verbatim review; the 55+ women lane their first AI ad opened.
Used-car 12. $150 vs $19.99
12 · Price split
$150 vs $19.99
Their proven money angle in a format they've never run; value framing, not discount.
Core 55+ 13. You'll Already Know
13 · Dark hero
You'll Already Know
Their winning ad's close, given the premium-hardware treatment.
Net-new 14. 1996
14 · Big number
1996
Longevity pride for the keep-it-forever owner; Aspiration and Pride are absent from the library today.
What is enforced on every one of these: spec drafts built on real product photography and real scraped brand tokens. The Premium cost-estimate feature is labeled as Premium wherever it is referenced. Conflicting on-site stats (code counts, hotline hours) were kept out entirely.

The slate is the starting point.

These 14 come from one call and one pull of the Ad Library. The full engine runs on your account history, your named reviews, and the threads where drivers actually talk, every week.

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